Maxi's Kitchen

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Maxi's Kitchen
Maxi's Kitchen
Advice for Aspiring Content Creators & What I Cooked Last Week

Advice for Aspiring Content Creators & What I Cooked Last Week

My Top 5 Tips for Finding Success as a Content Creator, Spinach and Ricotta Savory Oats, Chipotle Chicken Burrito Bowls

Maxine Sharf's avatar
Maxine Sharf
Jan 17, 2025
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Maxi's Kitchen
Maxi's Kitchen
Advice for Aspiring Content Creators & What I Cooked Last Week
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Hi everyone,

It seems like the fires in LA are easing up, but many are still feeling the impact. My thoughts are with everyone affected, and I hope you and your loved ones are safe and well.

After my last newsletter, many of you reached out with questions about how to find success as a content creator. So, this week, I thought I’d share practical tips to help you get started. I’ve narrowed it down to five key pieces of advice—things I’ve learned along the way and strategies that have worked really well for me.

But first, here’s a recipe for savory oats, my newest obsession. They’re soft and nourishing, and have an amazing risotto-like texture. I hope you’ll also love them.

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What I Cooked Last Week! ↓

Spinach and Ricotta Savory Oats

This dish combines spinach, ricotta, and rolled oats for a wholesome, delicious meal.

Spinach And Ricotta Savory Oats
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You can download the PDF recipe above and watch the video here :)

Chipotle Chicken Burrito Bowls

Maxine Sharf
·
June 27, 2024
Chipotle Chicken Burrito Bowls

This is a go-to in my house: Chipotle-inspired burrito bowls made with super flavorful marinated chicken. It’s the type of dish you’ll want to make on repeat.

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Top 5 Tips for Finding Success as a Content Creator

When I launched Maxi's Kitchen in September 2018, I was still working full-time in tech. I’ll never forget how nervous I felt posting my very first cooking video. Fast forward six years, and I’ve learned so much along the way! Today, I’m sharing five key insights that have worked for me. I hope they’ll inspire you to take your first step and help set you up for success.

1. Create content about something you (genuinely) love.

Young Maxi making a ginger bread house 🙂 I always loved cooking!

It might sound obvious, but this is so important. Creating content takes so much time and effort, so you want to make sure it’s centered on something you’re truly passionate about. Consistency (more on that later) is key to success, and if you’re not *super* excited about your topic, it’ll be hard to stick with it for the long haul.

For me, cooking was the natural choice. When I worked in corporate, it was often the highlight of my day. If I had a break between meetings while working from home, I’d dash to the grocery store and start prepping dinner. I was constantly thinking about my next creation, planning recipes, and looking forward to being in the kitchen. Cooking wasn’t just a hobby—it was my happy place. That’s why, when I decided to focus on content creation full-time, it felt like the perfect fit.

2. Start putting content out there, even if it’s not perfect.

One of the first recipes I shared - we’ve come a long way on the food styling front! Lol

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